10 Easy Ways You Need To Know To Grow A Business


How many months have you been investing in your business to see no results?

Here’s the interesting thing I’ve learned from being in business and coaching other small businesses to grow.

All the marketing and sales strategies work… in their own time.

Chances are that you have worked hard and doing the ‘right’ things to grow your business. You just have focused on the big sexy strategies that bring in business in the long-term, but have you hearing crickets in the short-term.

If that’s you, know this – you aren’t alone. In fact 85% of the businesses I work with are doing the same. If they can change things around and see results in the next 90 days – you can too. Here are the top 10 ways you can grow a business easily and quickly.

1. Balance out your marketing mix to include short-term (results in 90 days), medium (results in 90-180 days) and long-term (results in 180+ days).

2. Be more active in your marketing. If you wait for your phone to ring, you need to do more marketing that boosts your “Know, Like & Trust

Advertising Impressions: Actual Is Factual With Out-Of-Home


5 creative ways to increase brand awareness when you want to reach everybody!

The reality of media buying in today’s digital world has become opaque, uncertain and nearly unaccountable due to digital display ads being viewed by fraudulent botnets.

Not only does Out-Of-Home advertising (OOH) yield a high ROI with unrivaled exposure, but it can make an agency’s digital efforts “real” since no one can Ad Block OOH advertising regardless of the format. When marketing to the prized demographic of Millennials, brand managers can best accelerate sales by crafting an unforgettable message that speaks to this audience by employing OOH media and the mobile phones in their pockets. When this demographic shows up, they show up for real!

In this fifth and final installment of our series on OOH strategies and offerings, we dive deep into some of the lesser used but equally effective Out-Of-Home media products and how to best leverage those impressionable views.

1) Arena and Stadium Advertising: From Pro sports to Colleges down to the High School level, these venues offer marketers a captured audience with guaranteed visibility in addition to potential TV exposure.

Is Starting a Business the Right Move For You?


Dream Big

Dream big, work hard, and stay humble are the best words of advice anyone can give you, and self-belief goes a long way. It’s okay for young entrepreneurs to have big dreams; don’t underestimate what you are capable of. Steve Jobs was only 21 when he co-founded Apple. Don’t let the opinions of others impact your future. Don’t just think you can do it… KNOW you can do it. Believe in yourself and your dreams. Include others and get help from people you trust, people who have achieved what you want to achieve, to fulfill your dreams.

I’m proud to say that many have helped me along my path, and I’ve helped many. Without the help of people more experienced than myself, my latest achievement wouldn’t have been possible. Many others were a part of my newest project, an e-book about photography, and it’s one of my greatest joys to help other dreamers succeed as well. From the business owners and clients I serve, to the talented team I’ve hired and trained, to other entrepreneurs and friends who are business owners.

Work Hard

Working hard

Lead Generation: Why A Business Should Practice It

Lead Generation Service and Benefits

How confident are you with your sales and marketing strategy? Do you feel like you are stumbling and do not know what you neglected behind? It might be lead generation.

It goes beyond reasonable doubt that the internet is the best hub for doing business. You need the internet whether you are running an state agency business, car garage business, and any other repair business. Lead generation is a proven way of advancing your business customer enquiries. It is one way that can save you those stressful hours of sitting and wait for your customers to complete the transactions by themselves, which is rare in most cases. Ideally, lead generation is not a new thing in online marketing. In fact, it has been there for a long time. It is a perfect way of generating the interest of your potential customers.

Know your target clients, groups and determine your qualifying criteria. There is nothing worth more than acquiring new customers while keeping in touch with your regular ones. This is what lead generation fulfills.

Why do you need lead generation for your business? If you are a business owner and is still a bit skeptical about embracing outsourcing

Account Planning in Ad Agencies

A look at where advertising agencies stand in the present scheme of marketing management brings out some interesting findings.

There was a time in the past, till the 1960s, when the ad agency knew more than the client about the market, the category and subsequently the client’s business. The client was bothered only about the immediate sale of his product which was covered by his sales department and the marketing functions were taken care of by the people in the ad agencies they hired. It is no more the case now as all companies have marketing departments of their own.

Once the clients started pulling out marketing people from the ad agencies Stanley Pollitt of BMP and Stephen King of J Walter Thomson invented the Account Management function as an alternative to their Marketing Department. This new function had the job of understanding the market by thorough research and market intelligence and helped the client in setting up their marketing plans and advertising budgets.

This would in course of time become a crucial area within the agency but the Planning aspect has been unfortunately given less and less emphasis of late.

The ad agency people are supposed to be like marketing doctors who

The Next in Textile

After India’s agricultural sector, the textile manufacturing and the textile processing industry in India are one of the few sectors to generate skilled and unskilled employment in vast numbers. The textile industry renders direct employment to more than 35 million people and continues to be India’s second biggest sector when to it comes to generating new jobs for its countrymen.

As of 2016, India holds the number one ranking for jute production. The garment manufacturers in India are not too far behind either, with the country capturing a lion’s share of 63% of the global textile and garment markets. Today, we are counted amongst the top favourite markets for apparel retailers, thanks to AT Kearney’s ‘Retail Apparel Index’ which ranked India as the fourth most promising market for apparel retailers in 2009.

Since the opening of global trade in India in the early 1990s, plenty of major foreign textile companies have entered the Indian markets and have invested significantly or are working in the country. Brands like Marks & Spencer, Zara, Soktas, Zambiati, Bilsar, Benetton, Levi’s and Promod are doing business in India through a unique and symbiotic relationship with Indian textile manufactures and the Indian textile processing industry.

India is the

Marketing, The Event Marketing Way

The entrepreneurial spirit is well and truly alive in some of us. We use our minds; the ideas we get to better the world around us, and our own little world. We get ideas that may matter only to a particular set of people, but we go ahead and work on it anyway. More than the fact that it helps people, we do it because it’s something we feel we’re good at doing, and that it’s worth doing more than something else we might do to get more money. It’s something we’re passionate about, and that reflects in the way we go about it. It might be a workshop about how to write better, or about the best way to maintain a healthy lifestyle. It might be an improvement on a pin or an accessory to better accessorize mobiles. It might even be a new organization to promote our most favorite cause.

Whatever the cause, event marketing plays a huge role in guiding that to success. The best idea might not reach the people it is meant to help if strategic marketing is not there. If it does not reach the right door, the opportunity for the product or event

Most of What You Do Is Pointless (But That’s Actually Good News for Your Business)

Yeah, that subject line was pretty harsh, huh?

But don’t worry: most of what I do is pointless, too. Most of what we all do is pointless. Let me explain…

Way back in 1906, an Italian economist named Vilfredo Pareto noticed something remarkable: 80% of Italian land was owned by just 20% of the population. He was intrigued by this, so he did what any sensible economist would do and went to look closely at his garden.

There, Pareto observed 20% of the pea pods in his vegetable plot contained 80% of the peas. And so he named the 80/20 Principle.

The 80/20 Principle is a common rule in business and in life. (It won’t be exactly 80/20 – more like “big number/small number” – but you get the idea.)

For example:

• 80% of your profits come from 20% of your customers

• 80% of your headaches come from 20% of your customers

• 80% of your sales come from 20% of your products

• You wear 20% of your clothes 80% of the time

• 20% of your carpets get 80% of the wear

And so on and so forth, in all areas of your life. There are lots of other examples too, but we’ll focus on the