10 Easy Ways You Need To Know To Grow A Business

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How many months have you been investing in your business to see no results?

Here’s the interesting thing I’ve learned from being in business and coaching other small businesses to grow.

All the marketing and sales strategies work… in their own time.

Chances are that you have worked hard and doing the ‘right’ things to grow your business. You just have focused on the big sexy strategies that bring in business in the long-term, but have you hearing crickets in the short-term.

If that’s you, know this – you aren’t alone. In fact 85% of the businesses I work with are doing the same. If they can change things around and see results in the next 90 days – you can too. Here are the top 10 ways you can grow a business easily and quickly.

1. Balance out your marketing mix to include short-term (results in 90 days), medium (results in 90-180 days) and long-term (results in 180+ days).

2. Be more active in your marketing. If you wait for your phone to ring, you need to do more marketing that boosts your “Know, Like & Trust

Advertising Impressions: Actual Is Factual With Out-Of-Home

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5 creative ways to increase brand awareness when you want to reach everybody!

The reality of media buying in today’s digital world has become opaque, uncertain and nearly unaccountable due to digital display ads being viewed by fraudulent botnets.

Not only does Out-Of-Home advertising (OOH) yield a high ROI with unrivaled exposure, but it can make an agency’s digital efforts “real” since no one can Ad Block OOH advertising regardless of the format. When marketing to the prized demographic of Millennials, brand managers can best accelerate sales by crafting an unforgettable message that speaks to this audience by employing OOH media and the mobile phones in their pockets. When this demographic shows up, they show up for real!

In this fifth and final installment of our series on OOH strategies and offerings, we dive deep into some of the lesser used but equally effective Out-Of-Home media products and how to best leverage those impressionable views.

1) Arena and Stadium Advertising: From Pro sports to Colleges down to the High School level, these venues offer marketers a captured audience with guaranteed visibility in addition to potential TV exposure.

Is Starting a Business the Right Move For You?

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Dream Big

Dream big, work hard, and stay humble are the best words of advice anyone can give you, and self-belief goes a long way. It’s okay for young entrepreneurs to have big dreams; don’t underestimate what you are capable of. Steve Jobs was only 21 when he co-founded Apple. Don’t let the opinions of others impact your future. Don’t just think you can do it… KNOW you can do it. Believe in yourself and your dreams. Include others and get help from people you trust, people who have achieved what you want to achieve, to fulfill your dreams.

I’m proud to say that many have helped me along my path, and I’ve helped many. Without the help of people more experienced than myself, my latest achievement wouldn’t have been possible. Many others were a part of my newest project, an e-book about photography, and it’s one of my greatest joys to help other dreamers succeed as well. From the business owners and clients I serve, to the talented team I’ve hired and trained, to other entrepreneurs and friends who are business owners.

Work Hard

Working hard

Ethical Bribes Create Trust, Value and Leads

If you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business.

One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this model is Debbie Fields. As the story goes, when she first came up with the idea for a business Debbie tried to sell her cookies. Not many people were interested.

Rather than give up, she put a “sample” plate together, going door to door, offering free cookies to whomever was willing to take some.

Within a short period of time word got around how good the cookies were. Debbie Fields aka Mrs. Fields, quickly went from giving her cookies to reluctant strangers to building a multi-million dollar enterprise. Granted, there was a lot of work building the business, but had Mrs. Fields not been willing to give people a taste of what she offered, she would have ended up like countless others; throwing in the towel, chanting, “This stuff doesn’t work.”

Actually, giving people a sample of what you do can work great. In the online space you

6 Top Tips for Business Start Ups

KEEP THE CASH FLOWING

Cash flow is mega important and is the single most problem for small and developing businesses. Lack of cash flow is the number one reason for small businesses failures. Always make sure there is enough money in the bank to enable you to carry out the day-to-day basics needed to run your business. If cash flow is restricted then try raising funds from sources such as banks, family and friends, crowd sourcing or even local companies who often invest in small business for the benefits of publicity. If you know that you have a cash flow or liquidity issue you need to address it now as leaving it to chance or opportunity will lead to business failure. Far too many business owners run their business as an extension of their own personal finances. This is a really bad idea, learn to keep the two separate.

ACKNOWLEDGE THAT YOU DON’T KNOW EVERYTHING YOU NEED TO KNOW ABOUT BUSINESS

First of all, acknowledge that you don’t have the skills to do everything that you need to do to run a successful business. None of us actually knows everything about everything even if we’d like to think we do. With this

6 Ways To Create A Sticky Personal Brand

The Bua Tong Waterfalls are a delightful day trip from Chiang Mai in Northern Thailand. They are also known as the “Sticky Falls”, because of the lime content in the water, making the rocks viscous enough to easily walk up the three tiered, fast flowing cascade.

This quirk of nature certainly confused our brains, which totally expected the rocks to be slippery (and in some patches where algae grew they were), but each time we tentatively placed a foot in the water to ‘walk up the waterfall’, we found a grippy surface we could be sure of.

The entire way up we were thinking “Wow, we shouldn’t be able to do this!” The adventure will stick in our memories forever, a once in the lifetime experience now glued permanently into our brains.

So how can your personal brand, like the Sticky Falls, stick in the mind of your perfect prospect?

How can you ensure once someone has interacted with your brand, they want more?

How can you generate stickiness to create raving fans clients, who return again and again to you and tell everyone how great you are?

Here are 6 ways you can create a Sticky Personal Brand:

1. Bringer-Backer Moments

A friend of mine once told

Writing Your Business Plan (Traditional or Online Business)

How To Write A Business Plan

In my previous article, I talked about how you can plan your business startup. I defined a business plan as a written description of the future of your business. This is a document that indicates what you intend to do and how you intend to do it. I further explained that if all you have is a paragraph on the back of an envelope describing your business strategy, you have written a plan, or at least the beginning of a plan. I also said that a business plan consists of a narrative and several financial worksheets.

I mentioned that the ‘writing of a business plan’ as one of the pivotal steps involved in setting up a successful business. By now you should understand the need for writing a business plan. Writing a business plan, for a traditional brick and mortar business, will probably take a lot of time. It may take up to 100 hours or even more. For obvious reasons, a new business needs to carry out a lot of research before a business plan can even be developed.

For an online business, a detailed and in depth business plan is usually not necessary