10 Easy Ways You Need To Know To Grow A Business

growth-1

How many months have you been investing in your business to see no results?

Here’s the interesting thing I’ve learned from being in business and coaching other small businesses to grow.

All the marketing and sales strategies work… in their own time.

Chances are that you have worked hard and doing the ‘right’ things to grow your business. You just have focused on the big sexy strategies that bring in business in the long-term, but have you hearing crickets in the short-term.

If that’s you, know this – you aren’t alone. In fact 85% of the businesses I work with are doing the same. If they can change things around and see results in the next 90 days – you can too. Here are the top 10 ways you can grow a business easily and quickly.

1. Balance out your marketing mix to include short-term (results in 90 days), medium (results in 90-180 days) and long-term (results in 180+ days).

2. Be more active in your marketing. If you wait for your phone to ring, you need to do more marketing that boosts your “Know, Like & Trust

Advertising Impressions: Actual Is Factual With Out-Of-Home

advertorial1

5 creative ways to increase brand awareness when you want to reach everybody!

The reality of media buying in today’s digital world has become opaque, uncertain and nearly unaccountable due to digital display ads being viewed by fraudulent botnets.

Not only does Out-Of-Home advertising (OOH) yield a high ROI with unrivaled exposure, but it can make an agency’s digital efforts “real” since no one can Ad Block OOH advertising regardless of the format. When marketing to the prized demographic of Millennials, brand managers can best accelerate sales by crafting an unforgettable message that speaks to this audience by employing OOH media and the mobile phones in their pockets. When this demographic shows up, they show up for real!

In this fifth and final installment of our series on OOH strategies and offerings, we dive deep into some of the lesser used but equally effective Out-Of-Home media products and how to best leverage those impressionable views.

1) Arena and Stadium Advertising: From Pro sports to Colleges down to the High School level, these venues offer marketers a captured audience with guaranteed visibility in addition to potential TV exposure.

Is Starting a Business the Right Move For You?

startbusiness

Dream Big

Dream big, work hard, and stay humble are the best words of advice anyone can give you, and self-belief goes a long way. It’s okay for young entrepreneurs to have big dreams; don’t underestimate what you are capable of. Steve Jobs was only 21 when he co-founded Apple. Don’t let the opinions of others impact your future. Don’t just think you can do it… KNOW you can do it. Believe in yourself and your dreams. Include others and get help from people you trust, people who have achieved what you want to achieve, to fulfill your dreams.

I’m proud to say that many have helped me along my path, and I’ve helped many. Without the help of people more experienced than myself, my latest achievement wouldn’t have been possible. Many others were a part of my newest project, an e-book about photography, and it’s one of my greatest joys to help other dreamers succeed as well. From the business owners and clients I serve, to the talented team I’ve hired and trained, to other entrepreneurs and friends who are business owners.

Work Hard

Working hard

Marketing, The Event Marketing Way

The entrepreneurial spirit is well and truly alive in some of us. We use our minds; the ideas we get to better the world around us, and our own little world. We get ideas that may matter only to a particular set of people, but we go ahead and work on it anyway. More than the fact that it helps people, we do it because it’s something we feel we’re good at doing, and that it’s worth doing more than something else we might do to get more money. It’s something we’re passionate about, and that reflects in the way we go about it. It might be a workshop about how to write better, or about the best way to maintain a healthy lifestyle. It might be an improvement on a pin or an accessory to better accessorize mobiles. It might even be a new organization to promote our most favorite cause.

Whatever the cause, event marketing plays a huge role in guiding that to success. The best idea might not reach the people it is meant to help if strategic marketing is not there. If it does not reach the right door, the opportunity for the product or event

Most of What You Do Is Pointless (But That’s Actually Good News for Your Business)

Yeah, that subject line was pretty harsh, huh?

But don’t worry: most of what I do is pointless, too. Most of what we all do is pointless. Let me explain…

Way back in 1906, an Italian economist named Vilfredo Pareto noticed something remarkable: 80% of Italian land was owned by just 20% of the population. He was intrigued by this, so he did what any sensible economist would do and went to look closely at his garden.

There, Pareto observed 20% of the pea pods in his vegetable plot contained 80% of the peas. And so he named the 80/20 Principle.

The 80/20 Principle is a common rule in business and in life. (It won’t be exactly 80/20 – more like “big number/small number” – but you get the idea.)

For example:

• 80% of your profits come from 20% of your customers

• 80% of your headaches come from 20% of your customers

• 80% of your sales come from 20% of your products

• You wear 20% of your clothes 80% of the time

• 20% of your carpets get 80% of the wear

And so on and so forth, in all areas of your life. There are lots of other examples too, but we’ll focus on the

Ethical Bribes Create Trust, Value and Leads

If you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business.

One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this model is Debbie Fields. As the story goes, when she first came up with the idea for a business Debbie tried to sell her cookies. Not many people were interested.

Rather than give up, she put a “sample” plate together, going door to door, offering free cookies to whomever was willing to take some.

Within a short period of time word got around how good the cookies were. Debbie Fields aka Mrs. Fields, quickly went from giving her cookies to reluctant strangers to building a multi-million dollar enterprise. Granted, there was a lot of work building the business, but had Mrs. Fields not been willing to give people a taste of what she offered, she would have ended up like countless others; throwing in the towel, chanting, “This stuff doesn’t work.”

Actually, giving people a sample of what you do can work great. In the online space you

6 Top Tips for Business Start Ups

KEEP THE CASH FLOWING

Cash flow is mega important and is the single most problem for small and developing businesses. Lack of cash flow is the number one reason for small businesses failures. Always make sure there is enough money in the bank to enable you to carry out the day-to-day basics needed to run your business. If cash flow is restricted then try raising funds from sources such as banks, family and friends, crowd sourcing or even local companies who often invest in small business for the benefits of publicity. If you know that you have a cash flow or liquidity issue you need to address it now as leaving it to chance or opportunity will lead to business failure. Far too many business owners run their business as an extension of their own personal finances. This is a really bad idea, learn to keep the two separate.

ACKNOWLEDGE THAT YOU DON’T KNOW EVERYTHING YOU NEED TO KNOW ABOUT BUSINESS

First of all, acknowledge that you don’t have the skills to do everything that you need to do to run a successful business. None of us actually knows everything about everything even if we’d like to think we do. With this

6 Ways To Create A Sticky Personal Brand

The Bua Tong Waterfalls are a delightful day trip from Chiang Mai in Northern Thailand. They are also known as the “Sticky Falls”, because of the lime content in the water, making the rocks viscous enough to easily walk up the three tiered, fast flowing cascade.

This quirk of nature certainly confused our brains, which totally expected the rocks to be slippery (and in some patches where algae grew they were), but each time we tentatively placed a foot in the water to ‘walk up the waterfall’, we found a grippy surface we could be sure of.

The entire way up we were thinking “Wow, we shouldn’t be able to do this!” The adventure will stick in our memories forever, a once in the lifetime experience now glued permanently into our brains.

So how can your personal brand, like the Sticky Falls, stick in the mind of your perfect prospect?

How can you ensure once someone has interacted with your brand, they want more?

How can you generate stickiness to create raving fans clients, who return again and again to you and tell everyone how great you are?

Here are 6 ways you can create a Sticky Personal Brand:

1. Bringer-Backer Moments

A friend of mine once told