1. You’ve got the power!
WordPress is super easy to use and to modify. Perhaps the best feature of a WordPress site is its access all areas, no holds barred user-friendly interface. You can make changes yourself, whenever you want, or you can pay someone to make changes for you.
No special, secret coding to stumble over, just full, unlimited access to every aspect of your site. It’s amazing how many people pay good money for a great website, only to discover that they have to pay an IT expert to make simple changes like background colours, header images and logo updates. There’s a saying ‘If you can use Word, you can use WordPress’, and it really is true.
2. You can be what you want to be!
WordPress is fully functional, and definitely not limited to blogging. You can do anything you want with a WordPress website.
I know, this sounds like a huge claim, but truly, you can pretty much create any kind of website you want.
If your business is a very visual one, you can create fantastic galleries, sliders, and spaces where you can regularly update the visuals yourself. If your business has an industry specific focus, you can design your site to include multiple drill down layers for all of the information you’d like to share.
There are 1000’s of th
emes to choose from, some with more capabilities and flexibility than others, many of them free. Or you can bypass all that and have a custom theme created just for your business.
Video, blog, static, dynamic, modern, traditional. Whatever your style, preference or industry, WordPress will allow you to express yourself in a way that will invite your customers in.
3. It’ll take you all the way to the top!
You can easily upgrade your WordPress site with added features, like e-commerce, and you can change the colours and style without having to go for a whole new site.
As your business grows and expands, so your WordPress website will grow with you.
There are literally thousands of plugins available, each one developed to provide users with options for upgrading your web offering into the best website in the world. Start small and simple, then build yourself a mega-site, worthy of your entrepreneurial skills.
4. Save yourself a fortune!
WordPress offers great bang for your buck, with no ongoing fees, thanks to its completely open-source foundation. You can download, install and use it on your own server, which
is what makes it so cost effective.
It offers you full access to the back end of your site, without any hidden fees or ongoing charges. It really is a case of what you see is what you get.
WordPress doesn’t measure your website and start charging when you reach a certain size, and it has a huge online community of developers, users and supporters. Did I mention no ongoing charges?
5. It has all the SEO capabilities you’ll ever need!
Wordpress makes SEO so simple; you can easily update the fields yourself, thanks to the fact that you have
complete access to every area you need to update.
Do your Google AdWords keyword searches, discover which words and phrases you need to be utilising, and place them into the back end of your website.
No more waiting to see if your IT guru has had time to
do it for you!
You have all the power. You control the most important part of every business: can my customers find me?
Do you use wordpress? What do (or don’t) you like about it? Tell us in the comments below!
*Easy street image by NCBrian via Flickr