Designing a mobile website has quite different needs to a traditional website that will be viewed on a computer. Just letting your customers smart phones try and handle your normal website leads to frustration and lost opportunities.
Here are 6 key features of Web Design for mobile:
1. Big buttons/ Icons and Navigation: 
When you are looking on a mobile device you usually use your thumb to slide or click on icons. They need to be easy to see and nice and big so they work well with a thumb one handed.
2. Clear Details and Simplified content:
Most people don’t browse the web on their mobile device – Usually they are looking for something very specific that they want right then and there. A contact number, an address, a menu etc. Make these things VERY easy to find.
A mobile website should be very streamlined, it’s not the place to go into great detail. Quick and easy is what we are looking for.
3. Click to call/ click to email/ call back:
A nice big “click to call” button is vital to all mobile sites. As I just said one main reason customers go to a mobile website is
Of course you can also run advertising based on click to call, to find a phone number to call. Making it super easy by having a click to call or email function increases engagement and makes it more likely they will make contact.
4. Interactive maps / directions
As well as having an address, your mobile website can utilise the GPS features of smart phones and give step by step directions to your location.
5. Keep the special effects down.
6. Small files, fast loading
One of the most important features of a mobile web design is the need for super sleek coding , small files and faster than fast load times. If you are on a data plan, you will not wait for a website to load.
7. Coupons
We all like a bargain and mobile is an excellent vehicle. Having regular coupons on your mobile site gets customer over the line when they are looking to buy. You can integrate this with a text marketing campaign as well for impulse buys. This is particularly great fro restaurants , video stores etc to fill up quiet times.
It’s essential to take care of your mobile customers, you DO need a mobile website.
So…
We are giving away 3 Mobile websites,
For your chance follow 3 easy steps.
1. Enter your name and email address
2. Confirm your address. (you’ll get an email with a confirmation link)
3. Tell us why you want / need a mobile website. < Don’t forget this step!!! – quite a few people have partially entered.
To enter click >> here .
What other features do you think are important to a mobile site? We love to hear from you! Leave your comments below.
And don’t forget to enter the competition and tell all your friends!
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