What are keywords and why do you need Keyword Research?

In SEO keywords are king.

A keyword is the word or phrase that your customer puts into the search engine to try and find you. Its impossible to target all keyword so you have to choose what ones to aim at. For example if you are an accountant targeting just accountant would be ineffective. There are so many you get lost in the pack. So you want to target “small business accountant” , or “accountant {location}” , or “singing accountant” (if you are unique like that).

Getting the right keyword research is better than rolling the dice and hoping for the best!

But which one ? If you target the right keywords (ie ones that are relevant, searched often enough and don’t have too much competition) you do much better in the rankings and in the number of customers who find your site.

If you target the wrong ones you will be competing with too many people for not enough searches and be virtually invisible to your potential customers. Trial and error is how most people do their keyword choice, its really not a good idea…

Its complicated to get the balance right (especially the competition part) but I can find the best keyword/s for your business for $50 a set.

A little tip on keywords: search engines like one keyword per page ideally, so if you do a lot of different things its best to have separate pages on your website targeted for each of them.